Take Control of Your Money. Reclaim Your Power.
Financial Coaching for Women Ready to Feel Clear, Steady, and in Control
wealthSHE helps women reduce money stress, build financial stability, pay down debt, grow savings, and make confident financial decisions without shame.
Whether you are starting over, earning more but still feeling behind, rebuilding after a major life change, or ready to build wealth on your own terms, wealthSHE offers a supportive small-group coaching experience to help you create a money plan that fits your real life.
Who We Are
Founded by Dr. Kristin Vance Richards, wealthSHE blends financial coaching, financial therapy-informed education, behavioral economics, and lived experience to help women move from money stress to financial clarity.
Dr. Richards is a licensed clinical social worker, financial therapist, financial coach, researcher, educator, Forbes contributor, and founder of wealthSHE. Her background includes a certificate in financial planning, nearly a decade of teaching financial planning and financial wellness, research fellowship with the National Endowment for Financial Education, and co-founding the Financial Therapy Center at Florida State University.
But wealthSHE is not about sitting across from an expert who makes you feel small. It is about having a knowledgeable guide beside you—someone who can help you look clearly at your money, understand what is keeping you stuck, and take the next right step.
Kristin created wealthSHE for women who are tired of carrying financial stress alone. The group-first coaching model allows women to receive high-quality guidance, practical tools, and supportive community in a more accessible and manageable format.
Who We Help
wealthSHE is for women who are tired of feeling stressed about money, confused by financial advice that does not fit their lives, or overwhelmed by trying to figure everything out alone. We help women who are:
- Feeling financially behind even when they are doing “okay” on paper
- Carrying the weight of caregiving, overgiving, divorce, single motherhood, or starting over
- Wanting to pay down debt, build savings, and achieve financial stability
- Earning more but still feeling stressed about money
Ready to build wealth with more financial confidence and clarity - Trying to make decisions from a place of fear, guilt, or exhaustion
- Ready for a practical plan and a healthier relationship with money
- Looking for support that feels affordable, approachable, and emotionally safe
Our Services
Small-Group Financial Coaching
The wealthSHE Financial Clarity Group coaching experience for women who want to reduce money stress, build financial stability, and make confident decisions about debt, savings, income, and wealth. Focus areas include:
- Financial Identity Reset
- Debt Payoff and Savings Strategy
- Career, Income, and Wealth Alignment
Individual Financial Coaching
Limited individual financial clarity sessions are available upon request.